The 2ENRICH initiative is a cooperative programme developed between the NRF and its counterpart in the Netherlands - the Netherlands Organisation for Scientific Research (NWO). The 2ENRICH initiative is focussed on the “bottom of the pyramid” population (+/- 4 billion globally) and specifically in sub-Saharan Africa which holds the majority of this group. It intends to create products that are critical to the improvement of the quality of life of the people from these regions.