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Bless, C & Higson-Smith, C. Fundamentals of social research methods: an African perspective.(Level: 2nd year)
Publisher: Juta, 2000.
Edition: 3rd ed.
ISBN: 0702153214
Contents: 1. The Different Methods of Acquiring Knowledge; 2. The Scientific Method Applied to Social Reality; 3. Problem Conception and Background Information; 4. Variables and Hypothesis Formulation; 5. The Types of Research; 6. Community-centred Research; 7. Research Design; 8. Sampling; 9. Data Collection: Basic Concepts; 10. Techniques of Data Collection; 11. Reliability and Validity of Measurements; 12. Interpretation of Results and Writing a Research Report; 13. Concluding Remarks.


Gay, LR & Diehl, PL. Research methods for business & management. (Level: Honours, Masters)
Publisher: Toronto: Maxwell Macmillan Canada / New York: Maxwell Macmillan International, c1992.
ISBN: 0023408103


Kervin, JB. Methods of business research. (Level: Honours, Masters)
Publisher: New York: Harper Collins, 1992.
ISBN: 0060436360


Leedy, PD. Practical research: planning & design. (Level: Honours, Masters)
Publisher: New York: Macmillan / New Jersey: Prentice Hall, 1993.
Edition: 5th ed.
ISBN: 0023692421


Martins, JH et al. Marketing research: a South African approach. (Level: Honours)
Publisher: Pretoria: Unisa Press, c1996.
Edition: 1st ed.
ISBN: 0869819410


Welman, JC & Kruger SJ. Research methodology for the business and administrative Sciences.
Publisher: Thomson Publishing Southern Africa, (Pty) Ltd. 1999.
ISBN: 1 86864 099 X
Contents: Chapter 1 - The aims of research; Chapter 2 - The research topic, title and research problem; Chapter 3 - Literature review; Chapter 4 - Research design; population & sampling types; Chapter 5 - Types of quantitative research design; Chapter 6 - Validity of conclusions; Chapter 7 - Data-collecting methods & measuring instruments in quantitative research; Chapter 8 - Qualitative research designs; Chapter 9 - Data analysis & interpretation of results; Chapter 10 - Report writing; Chapter 11 - The research proposal.


Zikmund, WG. Business research methods. (Level: Honours)
Publisher: Fort Worth: Dryden, c1994.
Edition: 4th ed.
Description: xi, 776 p.: ill.; 24 cm.
ISBN: 0030975859


[Note: "level" indicates the level at which the text is being used by the methodology teacher/s who submitted the information]

 

 
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