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Research methodology
Research methodology textbooks and materials
Business administration
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Bless, C & Higson-Smith, C. Fundamentals of social
research methods: an African perspective.(Level: 2nd year)
Publisher: Juta,
2000.
Edition: 3rd ed.
ISBN: 0702153214
Contents: 1.
The Different Methods of Acquiring Knowledge; 2. The Scientific Method
Applied to Social Reality; 3. Problem Conception and Background
Information; 4. Variables and Hypothesis Formulation; 5. The Types of
Research; 6. Community-centred Research; 7. Research Design; 8. Sampling;
9. Data Collection: Basic Concepts; 10. Techniques of Data Collection; 11.
Reliability and Validity of Measurements; 12. Interpretation of Results
and Writing a Research Report; 13. Concluding Remarks.
Gay, LR & Diehl, PL. Research methods for business
& management. (Level: Honours, Masters)
Publisher: Toronto: Maxwell Macmillan Canada / New York: Maxwell
Macmillan International, c1992.
ISBN: 0023408103
Kervin, JB. Methods of business research.
(Level: Honours, Masters)
Publisher: New York: Harper
Collins, 1992.
ISBN: 0060436360
Leedy, PD. Practical research: planning & design.
(Level: Honours, Masters)
Publisher: New York: Macmillan
/ New Jersey: Prentice Hall, 1993.
Edition: 5th ed.
ISBN: 0023692421
Martins, JH et al. Marketing research: a South African
approach. (Level: Honours)
Publisher: Pretoria: Unisa Press,
c1996.
Edition: 1st ed.
ISBN: 0869819410
Welman, JC & Kruger SJ. Research methodology for
the business and administrative Sciences.
Publisher: Thomson Publishing
Southern Africa, (Pty) Ltd. 1999.
ISBN: 1 86864 099 X
Contents: Chapter 1 - The aims of research; Chapter 2 - The
research topic, title and research problem; Chapter 3 - Literature review;
Chapter 4 - Research design; population & sampling types; Chapter 5 -
Types of quantitative research design; Chapter 6 - Validity of
conclusions; Chapter 7 - Data-collecting methods & measuring
instruments in quantitative research; Chapter 8 - Qualitative research
designs; Chapter 9 - Data analysis & interpretation of results;
Chapter 10 - Report writing; Chapter 11 - The research proposal.
Zikmund, WG. Business research methods. (Level:
Honours)
Publisher: Fort Worth: Dryden,
c1994.
Edition: 4th ed.
Description: xi, 776 p.: ill.; 24 cm.
ISBN: 0030975859
[Note: "level" indicates the level at which the
text is being used by the methodology teacher/s who submitted the
information]
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